We all know how the Marketing Mix works.

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However, we as Musica differentiate ourselves by being original in such a way that brings the UBN together as one.  We make use of our national product, which is a hot air balloon, in a way the entire world can benefit from it. 

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Every country competes in the yearly global race. It is because of this race that every citizen mingles at least once a year. We bring the UBN together.